

Hello
My name is Mehdi Khallouk. I'm the founder and director of MKRC.
​I believe outstanding research is grounded in understanding not only consumers, but clients’ operating modes and needs: without a true grasp of communication, policymaking or experience design, data brings little commercial relevance. This is why great research is primarily delivered by great individuals – a sum of their talents, skills and experiences – rather than any corporate ethos or framework.
MKRC was started in 2020 with the aim of bringing specialist skills to specialist projects – kept intentionally small and staffed by a network of senior people only, who are handpicked on a project-by-project basis. As a lead, I am directly accountable for all outputs, from setup to fieldwork and reporting.
Early experiences as a Marketing Specialist and Strategic Planner have led to interests in disciplines beyond research. Over twenty years in the industry, I have contributed to a significant number of communications campaigns, product and service development steps, and policy-making decisions, on topics as diverse as health prevention, domestic violence, banking reform, smartphones, sunscreen, retail, packaged foods and health insurance.
Blending strong qualitative flair and quantitative insight to provide directional advice, not just data. Backed by a Masters in Marketing as well as a Certification in Strategic Planning.
Services
Qualitative & Quantitative. Traditional & Digital.

Commercial
Comms, brand, positioning, product, pricing, motivations. Exploratory and evaluative. A collaborative approach and a drive to distil large amounts of data into actionable steps.

Social & Government
Comms, behavioural insight, program and policy development, testing and evaluation. An understanding of stakeholder engagement needs and reporting standards.

Human-Centred Design
User research, personas, journey and empathy mapping, usability testing. Using contextual enquiries, diary studies, design sprints. Generative or evaluative, applied or iterative.